Recurring revenue, churn, lifetime value, who stays and where members stop.
Owner's Portal → Sell → Analytics shows your monthly recurring revenue and how it's changing, churn, lifetime value, how many trials become paying members, money in each month, how each month's new members stay, and where members stop in your lessons, with the biggest drop called out.
It's worked out from your own records. Members' prices fill in from their payments, so someone who joined before this page existed appears in recurring revenue after their next payment. Download the months as a spreadsheet with Download the months.