The short answerPrice by the result, not the hours of video. Most course creators undercharge: start where it feels slightly high, offer a founding price to the first group, and test. Memberships usually charge monthly with a discounted yearly option.
Price the result
People pay for what changes for them: the job, the skill, the time saved. A short course that gets someone a result is worth more than a long one that doesn't.
Common price ranges
| What you sell | Typical range |
|---|---|
| Mini-course or workshop | $27 to $97 |
| Signature course | $197 to $997 |
| Course with group coaching | $500 to $3,000 |
| Membership | $19 to $99 a month |
| Premium community or mastermind | $100+ a month |
These are rough ranges seen across the market, not rules. Your niche and your results decide.
Tactics that help
- Founding price for the first group, then raise it.
- Two options: the course alone, and the course plus calls.
- Yearly membership at about two months free.
- A payment plan for higher prices.
- A clear guarantee to lower the risk of saying yes.
Mistakes to avoid
- Pricing by length.
- Dropping the price when sales are slow (fix the message first).
- Hiding the price until a call, for lower-priced offers.
Stop renting. Own it.
Build your platform free in early access and see it working, usually within the hour. You pay only if you approve it, once, and keep today's price.
- No card
- Pay once, no monthly fee
- 0% of your sales
- On your own accounts